Young people
leading young people.
A team of 12 Youth Leaders — boys and girls aged 15–24 — plan, organise and deliver the Culture of Excellence Under 17 Street Intelligence Cup Tournament from start to finish. More than a leadership camp, it's a real-world leadership experience.
Born in Burundi.
Raised on a refugee-camp pitch.
Jamal Giraneza was born in Burundi and grew up in refugee camps in Tanzania. As a boy, football was more than a game — it became purpose, discipline and hope.
The Culture of Excellence Program was built from everything he learned throughout his journey — through work, sport, and life itself. Every challenge, lesson and experience shaped a program designed to help young people develop the mindset, confidence and resilience to believe in their own potential.
Its mission is simple — to help young people believe in themselves, embrace hard work, and understand that their goals are within reach if they are willing to commit to them.
A tournament for young people,
run by young people.
The Youth Leadership Team becomes the face of the Street Intelligence Cup — inspiring younger participants while proving that young people can successfully lead major community events when given the opportunity, support and responsibility.
Three focus areas. One squad.
Active
Sport, movement and daily training that build fitness, discipline and the athletic mindset every young leader carries into life.
Leadership & discipline
Routines, accountability, goal setting and life skills — the habits and mindset that build leaders on and off the pitch.
Teamwork & confidence
Trust drills, peer feedback, team challenges and community service that turn a group of young people into one squad giving back.
Real skills. Real responsibility. Real work.
Every Youth Leader is employed for the duration of the program and is expected to demonstrate professionalism, commitment, accountability and teamwork — while gaining hands-on experience in event management, community leadership and youth development.
- Leadership and teamwork
- Event planning and tournament management
- Budget planning and responsible spending
- Communication with clubs, schools and stakeholders
- Volunteer recruitment, coordination and management
- Player registration and team administration
- Health and safety planning
- Risk management and participant wellbeing
- Organising first aid and health checks
- Scheduling fixtures and tournament operations
- Media, promotion and community engagement
- Problem-solving and decision-making under pressure
- Professional workplace skills — following up, meeting deadlines, taking responsibility
Every stage of the tournament, delivered by the team.
Before the tournament
- Develop a detailed event plan and timeline.
- Create and manage the tournament budget.
- Recruit and coordinate volunteers.
- Contact schools, clubs, community groups, referees, health providers and event partners.
- Organise player registrations and team allocations.
- Develop promotional materials and social media campaigns.
- Plan and deliver a community Walk & Jog for Street Intelligence Cup to raise awareness of healthy lifestyles and promote the tournament.
- Ensure health checks, first aid services and participant wellbeing plans are organised.
- Confirm venues, equipment, transport and logistics.
During the tournament
- Welcome teams and participants.
- Coordinate registrations and match schedules.
- Manage fixtures and tournament operations.
- Support referees and volunteers.
- Ensure players' health, safety and wellbeing remain a priority.
- Solve problems quickly and professionally.
- Communicate with families, spectators, coaches and community partners.
- Promote positive sportsmanship and leadership throughout the event.
After the tournament
- Assist with presentations and awards.
- Complete event evaluations.
- Prepare reports and financial reconciliations.
- Gather feedback from participants, volunteers and partners.
- Identify improvements for future Street Intelligence Cup tournaments.
- Begin mentoring the next group of Youth Leaders.
A community event, planned and delivered by the Youth Leaders.
As part of the promotion campaign, the Youth Leadership Team organises and delivers a community Walk & Jog before the tournament. It's their first public deliverable — and the moment the community meets the leaders behind the league.
- Build excitement for the Street Intelligence Cup.
- Promote healthy lifestyles and physical activity.
- Raise awareness of youth leadership and community participation.
- Bring families, schools, sponsors and community organisations together.
- Give Youth Leaders practical experience in planning and delivering a public community event.
Coaches and mentors,
shoulder to shoulder.
Every intake is supported by experienced coaches, event professionals and community mentors — many of whom came up through the same neighbourhoods our Youth Leaders come from. They guide, challenge and hold the team accountable, so the Youth Leaders can lead with confidence and support.
Not just participating.
Leading, planning, delivering.
By the end of the program, every Youth Leader will have successfully planned and delivered a major community sporting event — managing real responsibilities, working with community stakeholders, coordinating volunteers, handling budgets and demonstrating the leadership required to create positive change.
They leave with practical experience, stronger employability skills, professional references and the confidence to continue leading within their schools, workplaces, sporting clubs and communities.
Back the next team.
Sponsor a Youth Leader, fund a tournament, or partner with us to deliver the next Culture of Excellence Under 17 Street Intelligence Cup.